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Section
1: Gaining Knowledge through Research
Section
2: Experimental Methods
Section
3: Types of Research
Section
4: Analyzing Research Results
Section
5: Introduction to Assessment
Section
6: Assessment Theories
Section
7: Analyzing Assessment Techniques
What
do all those Numbers Mean?
Unlike
the often times subjective nature of psychology,
research is a means to objectively measure
psychological phenomenon. Research uses
statistical measures to determine likelihood,
probability, and relationships, and therefore, when
reading a research paper you will often come across
statistics that help you understand the
results. Lets look at some of the statistics
commonly used in psychological research, especially
those related to the study of personality.
Averages
One
of the simplest measures in a research study is that
of average and variance. There are three types
of averages: mean, median, and mode. The one
most of us are aware of is mean,
referring to the total of the subjects scores
divided by the total number of subjects. The median,
simply enough, is the score that falls at exactly
the 50th percentile, or the mathematical
middle. Finally, the mode
refers to the score that occurs most often.
Groups of scores that have more than one mode are considered
bimodal. See the sample data set below.

As
you can see by the statistics above, the mean,
median, and mode are not always the same. When
all three are the same, the data set is said to be normally
distributed. In other words, the mean,
mode, and median all fall at the 50th percentile so
there are an equal number of scores on either
side. A good example of this is the
intelligence quotient (IQ) which has a mean, median,
and mode of 100 and 50% of scores fall above and 50%
fall below this number.
Statistical
Significance
Before
you can understand statistical significance, you
must first understand the role chance plays in any
data set. If you flip a coin 100 times, for
example, you would guess that 50% of the time the
outcome would be heads, and 50% tails. The
truth is, however, that you may actually get 47%
heads and 53% tails, or perhaps even 60% heads and
40% tails. Does these mean the coin is
flawed? No, it just means that chance dictates
that you will average 50/50 or somewhere close to
that.
But
what if we flipped this same coin 100 times and got
18 heads and 82 tails? What if we did it again
and got 21 heads and 79 tails? Could we then
say that there is something wrong with this
coin? If we continue to see a pattern such as
this that seems so far fetched, so different from
each other, we could say that these coin toss
results are statistically significant. In
other words, the results are so different that they
could not have been caused merely by chance.
When
we perform a statistical significance test on a data
set, we are looking to determine how much of a
difference in scores could be caused by chance and
how much could be caused by what we are trying to
measure. Researchers agree that if the odds
are less than 5% (or 1% depending on the type of
study and the researcher's goals) that chance caused the difference
then the difference is said to be significant.
If they show that chance played a role greater than
5%, the results are considered not significant.
Correlation
We
talked about the research technique known as
correlation earlier, but we didn't discuss how the
correlation is determined. If you recall, a
correlation represents a relationship between two variables
and does not show cause and effect. This
relationship is determined by a statistical analysis
of the data that derives a correlation score ranging
from +1.00 to -1.00.
A
positive correlation, one that shows both sets of
data moving in the same direction, is one that is
greater than zero. The closer to +1.00 you
get, the stronger the relationship. A negative
correlation, where the two data sets respond in
opposite directions, results in a correlation of
less than zero. Again, the closer you get to
-1.00, the stronger the relationship. A
correlation of zero (or close to it) represents no relationship
between the two data sets. If we were to graph
the results of a correlation, the results may look
something like the diagram below. Notice how a
shape of the plotted data points emerges.

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